The UK-based Ayurvedic brand will seek international expansion and promote development

Ayurvedic hair care brand Champo has received US$1.2 million in Pre-A round of financing. The London-based brand focuses on high-performance natural products and said it will use the funds to support channel expansion, international promotion and new product development.

Backing Harrods' stock business is an investment fund backed by European investment and an unknown number of private or "angel" investors, including former Deloitte partner Steve Brandon.

"The global hair care market is at a very exciting and critical time," commented Kuldeep Knox, founder and CEO of Champo.

"Compared with five years ago, people are willing to pay more for high-quality products and expect different effects from shampoos. They want a smart, beautiful product that uses high-quality natural ingredients.

"Driven by the demand for healthier, shiny and stronger hair, the global hair care market is expected to grow from USD 75 billion in 2020 to USD 113 billion in 2028. Our expanding product range can be very good To meet this demand."

Angel investor Brandon added: "Kuldeep has established a thriving brand in a high-growth market segment, and the previous investment in consumer brands at a similar stage has been successful. I know this is an opportunity not to be missed."

The transaction was advised by PwC Raise Ventures.

George Northwood improves sustainability with recyclable packaging

Niche Beauty Lab launches new hair care brand Hairvest

Sabinsa will showcase clinically researched cosmeceutical ingredients on NYSCC Supplier Day