Label Power, a printing company based in Queensland, is one of Australia's leading label and tag manufacturers and has become one of the first companies in the region to launch HP Indigo digital label printers and Digicon label finishing lines.

James Malone, Managing Director of Label Power, explained: “We asked our customers the following questions: What do you need from label suppliers to stay ahead in today’s competitive market? It turns out that they need far more than traditional What the label printer can provide-such as fast turnover, better quality, no minimum quantity, multiple varieties, textures, metal and transparent label paper, pre-production proofing, no printing plate costs, etc.

After investigating all current printing technologies, Label Power decided to invest in HP Indigo digital presses and Digicon post-press production lines to meet customer needs.

With the new label printing machine and label finishing line, Label Power customers can now benefit from short-term labels. Before installing HP Indigo, Label Power ran their short-term job on a flexographic printing press. However, these types of work are not always economically feasible, because the time it takes to install the printing plate, set up the printing plate, and then clean the printing plate often makes the entire process costly. In contrast, with HP Indigo digital label printers, no printing plates are required, which means faster and more economical service.

Malone continued: "Compared with most traditional flexographic printing presses that print with 133-150 screens, HP Indigo can print at up to 230 screens. This means we can print labels with perfect registration and photo quality. The image details and colors you get on the labels are excellent. Most importantly, we can now provide 2-3 days of turnaround time after artwork approval and variable data printing options. For example, we can print 500 labels, Each label can have different data."

Label Power's HP Indigo label printer and Digicon label finishing line support the industry's widest range of digital printing media, including transparent and silver synthetic materials, textures and special materials. HP Indigo digital printing can be done using various varnishes, laminates and hot stamping decorations. Malone said: "These features are of great benefit to many of our customers in the wine, beer, food, cosmetics, and chemical industries. For example, we recently printed a full-color synthetic food supplement label for a manufacturer that wanted to print Before seeing the model of the label on the barrel of the actual product, we were able to print the proof label on the actual inventory for testing and approval before starting a complete production run. The label is also coated to form a durable and waterproof gloss decoration The surface can withstand wear and humidity."

Since 1996, Label Power has specialized in providing high-quality printing services for the cosmetics, beverage, health, retail and chemical industries. And the needs of their customer base. The inclusion of HP Indigo Digital Label Press and Digicon Label Finishing Line into their team just illustrates this point.

For more information about Label Power, please visit http://www.labelpower.com.au or call (07) 3710 7000.

Label Power was established in 1996, and its headquarters and manufacturing plant are located in Brisbane, Queensland. We are the industry leader in the VIP (Variable Information Printing) system, which enables customers to print variable information labels and hang tags on demand.

Label power supply Full-color industrial digital label printing and conversion system, including the popular roll-to-roll Primera CX1200 digital printer and FX1200 digital die-cutting machine.

Other products offered include color inkjet label printers, label dispensers, label rewinders and label labelers. For label design and printing, Label Power is a distributor of a full range of label software, including Bartender, Labelview and Nice Label.

An extensive trade label manufacturing plant plus more than 17 years of experience in the best label systems, barcode scanners and software make Label Power the right partner to help you achieve all your product identification and tracking needs.

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