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Zero proof of non-alcoholic spiritual rituals provides options for mindful consumption this holiday season
Chicago, November 16, 2021/PRNewswire/-In the coming weeks, as family, friends and colleagues celebrate the holidays, tables will be set up, wine glasses will be placed, and food will be abundant. But between the mung bean casserole and the stupid sweater, it is an awkward and inappropriate moment, accompanied by rolling eyes, "oh my goodness" or severe headaches.
A new survey conducted by OnePoll on behalf of "ceremonial zero proof" shows that three-fifths of people are afraid of attending holiday family gatherings, and nearly half think that gatherings always end in tears. Interestingly, 58% of people agree that their family members drink too much in these activities, and 48% of respondents admitted that they drink more at family holiday parties throughout the year than other social events.
"This year's holiday party will be even more highly anticipated because many of us will not be able to meet in person in 2020." said Marcus Sakey, founding partner of Ritual Zero Proof. "As more and more people seek healthier alternatives, we hope you will provide quality choices to all guests. If you know that your aunt is vegetarian or your nephew does not eat gluten, you will They offer a choice, and Ritual works the same way."
More than just family gatherings, alcohol may have a negative impact on the experience. Almost seven in ten respondents believe that too much alcohol is provided at holiday office gatherings, and 74% said they deliberately limit their alcohol intake during these activities.
"Spiritual substitutes are like secret weapons at holiday parties," Saki added. "You can make conscious decisions about drinking and enjoy the experience of exquisite cocktails without unnecessary problems caused by choosing to drink less or not at all."
Nearly half (47%) of the respondents expressed their desire to increase balance in this year's holiday menu, which indicates that they want to reduce their alcohol consumption. Other findings include:
Picking a bottle of Ritual Zero Proof's gin, whiskey, tequila or rum substitute for the upcoming holiday party is as easy as visiting the local Whole Foods market (available in some stores nationwide) , Or buy the best-selling products on the website! com, or on Amazon, $29.99 per bottle.
Method: This random double-choice survey of 2000 people over the age of 21 who celebrated winter holidays in large gatherings was commissioned by Ceremony Zero Proof from October 27 to October 29, 2021. It is conducted by the market research company OnePoll, and its team members are members of the Market Research Association, and are corporate members of the American Association for Opinion Research (AAPOR) and the European Association for Public Opinion and Marketing Research (ESOMAR). To learn more about the OnePoll survey methodology, please visit https://www.onepoll.us/scripting-and-data/.
About Ritual Zero Proof Ritual Zero Proof is the first non-alcoholic spirit made in the United States, refined from all natural plants, with the flavor and burning of classic spirits, but without alcohol or calories. Ritual is suitable for anyone who is driving, training, dieting, parenting, staying up late, waking up early, looking for the perfect third drink or completely abstaining from alcohol.
Ritual Beverage Company is headquartered in Chicago and is a labor of love founded by three old friends. After consulting with bartenders, chefs and beverage professionals to experiment with hundreds of recipes, Ritual launched two flagship products in September 2019-gin substitutes and whiskey substitutes. In January 2020, Ritual received a minority investment from Diageo, a global beverage leader, through Distill Ventures. The brand has expanded its product portfolio, launching tequila substitutes and rum substitutes in April 2020 and June 2021, respectively.
Industry leaders and fashion leaders continue to award Ritual seals of recognition. Among its honors, the industry’s Gold Standard Beverage Testing Institute awarded the Zero Proof Tequila Substitute Platinum Medal (98 points) at the ceremony in 2021, making it the most highly rated non-alcoholic spirit substitute and in history Ranked fifth in the ranking of non-alcoholic and fully certified spirits. In 2021, Ritual won the Expo East NEXTY Best New Natural Life Product Award, and regards spiritual substitutes as one of the most advanced, innovative, inspiring and trustworthy products in the natural products industry.
Ritual is currently available online at RitualZeroProof.com and beverage retailers such as Amazon, Total Wine & More, and Binny's Beverage Depot, and can now choose Whole Foods Market nationwide.
To learn more about Ceremony Zero Proof, please visit our website and follow @RitualZeroProof on Facebook, Instagram and Twitter.
Contact: Sam Alder, [email protected]
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